{"id":352,"date":"2024-04-08T15:00:00","date_gmt":"2024-04-08T13:00:00","guid":{"rendered":"https:\/\/www.champagnegmahe.fr\/?p=352"},"modified":"2025-04-11T14:11:45","modified_gmt":"2025-04-11T12:11:45","slug":"portrait-gwenael-mahe-viticulteur","status":"publish","type":"post","link":"https:\/\/www.champagnegmahe.fr\/en\/portrait-gwenael-mahe-viticulteur\/","title":{"rendered":"Portrait de Gwena\u00ebl Mah\u00e9, 5\u00e8me g\u00e9n\u00e9ration de viticulteurs de la famille"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"352\" class=\"elementor elementor-352\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9bb831 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"c9bb831\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78fdb65\" data-id=\"78fdb65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fd305b elementor-widget elementor-widget-heading\" data-id=\"3fd305b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Quel est votre parcours ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-960c0f0 elementor-widget elementor-widget-text-editor\" data-id=\"960c0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apr\u00e8s l\u2019obtention de mon baccalaur\u00e9at professionnel, j\u2019ai poursuivi mes \u00e9tudes en BTS viticulture oenologie que j\u2019ai obtenu avec mention en 2005.<\/p><p>Mon dipl\u00f4me en poche, j\u2019ai commenc\u00e9 \u00e0 travailler dans une exploitation situ\u00e9e \u00e0 c\u00f4t\u00e9 de Reims en tant que responsable d\u2019exploitation jusqu\u2019en 2011.<\/p><p>En novembre 2011, j\u2019ai rejoint l\u2019exploitation familiale de ma m\u00e8re en tant que salari\u00e9.<\/p><p>Le 1er novembre 2016, j\u2019ai r\u00e9cup\u00e9r\u00e9 l\u2019exploitation de mon p\u00e8re, puis celle de ma m\u00e8re le 1er novembre 2019.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c40d4d elementor-widget elementor-widget-heading\" data-id=\"3c40d4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Qu\u2019est-ce qui vous a donn\u00e9 envie de devenir viticulteur ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08b802e elementor-widget elementor-widget-text-editor\" data-id=\"08b802e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u2019ai choisi de devenir viticulteur par passion. J\u2019aime avant tout \u00eatre au contact de la nature. Je ne me voyais pas \u00eatre enferm\u00e9 dans un bureau toute la journ\u00e9e, m\u00eame si aujourd\u2019hui je dois prendre des moments pour le faire.<\/p><p>Cette envie est venue \u00e9galement par d\u00e9sir de transmission interg\u00e9n\u00e9rationnelle. J\u2019avais ce souhait de faire perdurer la tradition familiale qui dure depuis maintenant 5 g\u00e9n\u00e9rations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f205fe elementor-widget elementor-widget-heading\" data-id=\"3f205fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Comment avez-vous vu \u00e9voluer le march\u00e9 du champagne ces derni\u00e8res ann\u00e9es?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8402b1 elementor-widget elementor-widget-text-editor\" data-id=\"c8402b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Malheureusement, je ne l\u2019ai pas vu \u00e9voluer dans le bon sens. Il faut sans cesse se remettre en question, s\u2019adapter au march\u00e9 pour continuer \u00e0 s\u00e9duire ses clients et arriver \u00e0 commercialiser ses champagnes.<\/p><p>La crise sanitaire n\u2019a rien arrang\u00e9. Il a fallu encore une fois s\u2019adapter en trouvant de nouvelles mani\u00e8res de vendre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f92950 elementor-widget elementor-widget-heading\" data-id=\"7f92950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Qu\u2019avez-vous d\u00fb faire pour vous adapter \u00e0 cette \u00e9volution ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e66d08 elementor-widget elementor-widget-text-editor\" data-id=\"2e66d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons d\u00fb innover dans nos propositions de produits, pour proposer toujours plus de vari\u00e9t\u00e9. Cela passe par la cr\u00e9ation de nouvelles <a href=\"https:\/\/www.champagnegmahe.fr\/en\/nos-cuvees\/\" target=\"_blank\" rel=\"noopener\">cuv\u00e9es<\/a>, et \u00e9galement par la valorisation des cuv\u00e9es monoc\u00e9pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97b089b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"97b089b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ca4e64b\" data-id=\"ca4e64b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c1211c elementor-widget elementor-widget-image\" data-id=\"9c1211c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2023\/01\/Champagne-rose-de-saignee.jpg?fit=1024%2C683&amp;ssl=1\" class=\"attachment-large size-large wp-image-902\" alt=\"Champagne rose\u0301 de saigne\u0301e\" srcset=\"https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2023\/01\/Champagne-rose-de-saignee.jpg?w=1500&amp;ssl=1 1500w, https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2023\/01\/Champagne-rose-de-saignee.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2023\/01\/Champagne-rose-de-saignee.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2023\/01\/Champagne-rose-de-saignee.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2023\/01\/Champagne-rose-de-saignee.jpg?resize=930%2C620&amp;ssl=1 930w, https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2023\/01\/Champagne-rose-de-saignee.jpg?resize=600%2C400&amp;ssl=1 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24c65c0\" data-id=\"24c65c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-978f9c1 elementor-widget elementor-widget-image\" data-id=\"978f9c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2021\/05\/coeur-de-cuvee.jpg?fit=1024%2C683&amp;ssl=1\" class=\"attachment-large size-large wp-image-907\" alt=\"coeur de cuvee\" srcset=\"https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2021\/05\/coeur-de-cuvee.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2021\/05\/coeur-de-cuvee.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2021\/05\/coeur-de-cuvee.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2021\/05\/coeur-de-cuvee.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2021\/05\/coeur-de-cuvee.jpg?resize=930%2C620&amp;ssl=1 930w, https:\/\/i0.wp.com\/www.champagnegmahe.fr\/wp-content\/uploads\/2021\/05\/coeur-de-cuvee.jpg?resize=600%2C400&amp;ssl=1 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65aba elementor-widget elementor-widget-text-editor\" data-id=\"8f65aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons aussi pris de plus en plus conscience de l\u2019impact qu\u2019a internet aujourd\u2019hui dans le commerce.<\/p><p>C\u2019est pourquoi, apr\u00e8s plusieurs mois de r\u00e9flexion, nous nous sommes lanc\u00e9s dans la cr\u00e9ation d\u2019un <a href=\"https:\/\/www.champagnegmahe.fr\/en\/boutique\/\" target=\"_blank\" rel=\"noopener\">site internet e-commerce<\/a>. Nous avions pour but \u00e0 la fois de proposer \u00e0 nos clients un nouveau mode d\u2019achat, et \u00e9galement de nous ouvrir \u00e0 une nouvelle client\u00e8le.<\/p><p>Nous d\u00e9veloppons \u00e9galement notre pr\u00e9sence sur les r\u00e9seaux sociaux : nous sommes d\u00e9sormais pr\u00e9sents sur <a href=\"https:\/\/www.facebook.com\/champagnegmahe\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> et <a href=\"https:\/\/www.instagram.com\/champagnegmahe\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c39943 elementor-widget elementor-widget-heading\" data-id=\"2c39943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Pourquoi avez-vous d\u00e9cid\u00e9 de vous lancer dans les d\u00e9marches de certifications ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7cdfe elementor-widget elementor-widget-text-editor\" data-id=\"3b7cdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans l\u2019exploitation familiale, nous avions d\u00e9j\u00e0 mis en place une culture raisonn\u00e9e. Le pas vers la <a href=\"https:\/\/www.champagnegmahe.fr\/en\/certification-haute-valeur-environnementale-champagne\/\">certification HVE<\/a> s\u2019est donc pr\u00e9sent\u00e9 comme une \u00e9vidence.<\/p><p>J\u2019ai repris l\u2019exploitation en novembre 2019, et nous avons obtenu la certification en juillet 2020. Il s\u2019est donc \u00e9coul\u00e9 8 mois, le temps de faire toutes les d\u00e9marches administratives.<\/p><p>Dans la continuit\u00e9 de la certification Haute Valeur Environnementale obtenue en 2020, nous avons poursuivi nos d\u00e9marches en faveur de la protection de l\u2019environnement. <b>Depuis juin 2021, notre <a href=\"https:\/\/www.champagnegmahe.fr\/en\/elaboration\/\" target=\"_blank\" rel=\"noopener\">exploitation<\/a> est certifi\u00e9e Viticulture Durable en Champagne<\/b>. Celle-ci nous a permis de franchir une \u00e9tape suppl\u00e9mentaire dans le respect de l\u2019environnement et la mise en valeur de notre terroir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c75e855 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"c75e855\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-260b5243\" data-id=\"260b5243\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40e71ede elementor-widget elementor-widget-spacer\" data-id=\"40e71ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9777b0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5e9777b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.champagnegmahe.fr\/en\/actualites-champagne\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour aux articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c350925 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"c350925\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e372b29\" data-id=\"e372b29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6246444d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6246444d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.facebook.com\/champagnegmahe\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21b03ec0\" data-id=\"21b03ec0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38a25189 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"38a25189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.instagram.com\/champagnegmahe\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Quel est votre parcours ? Apr\u00e8s l\u2019obtention de mon baccalaur\u00e9at professionnel, j\u2019ai poursuivi mes \u00e9tudes en BTS viticulture oenologie que j\u2019ai obtenu avec mention en 2005. Mon dipl\u00f4me en poche, j\u2019ai commenc\u00e9 \u00e0 travailler dans une exploitation situ\u00e9e \u00e0 c\u00f4t\u00e9 de Reims en tant que responsable d\u2019exploitation jusqu\u2019en 2011. En novembre 2011, j\u2019ai rejoint l\u2019exploitation familiale de ma m\u00e8re en tant que salari\u00e9. Le 1er novembre 2016, j\u2019ai r\u00e9cup\u00e9r\u00e9 l\u2019exploitation de mon p\u00e8re, puis celle de ma m\u00e8re le 1er novembre 2019. Qu\u2019est-ce qui vous a donn\u00e9 envie de devenir viticulteur ? J\u2019ai choisi de devenir viticulteur par passion. J\u2019aime avant tout \u00eatre au contact de la nature. Je ne me voyais pas \u00eatre enferm\u00e9 dans un bureau toute la journ\u00e9e, m\u00eame si aujourd\u2019hui je dois prendre des moments pour le faire. Cette envie est venue \u00e9galement par d\u00e9sir de transmission interg\u00e9n\u00e9rationnelle. J\u2019avais ce souhait de faire perdurer la tradition familiale qui dure depuis maintenant 5 g\u00e9n\u00e9rations. Comment avez-vous vu \u00e9voluer le march\u00e9 du champagne ces derni\u00e8res ann\u00e9es? Malheureusement, je ne l\u2019ai pas vu \u00e9voluer dans le bon sens. Il faut sans cesse se remettre en question, s\u2019adapter au march\u00e9 pour continuer \u00e0 s\u00e9duire ses clients et arriver \u00e0 commercialiser ses champagnes. La crise sanitaire n\u2019a rien arrang\u00e9. Il a fallu encore une fois s\u2019adapter en trouvant de nouvelles mani\u00e8res de vendre. Qu\u2019avez-vous d\u00fb faire pour vous adapter \u00e0 cette \u00e9volution ? Nous avons d\u00fb innover dans nos propositions de produits, pour proposer toujours plus de vari\u00e9t\u00e9. Cela passe par la cr\u00e9ation de nouvelles cuv\u00e9es, et \u00e9galement par la valorisation des cuv\u00e9es monoc\u00e9pages. Nous avons aussi pris de plus en plus conscience de l\u2019impact qu\u2019a internet aujourd\u2019hui dans le commerce. C\u2019est pourquoi, apr\u00e8s plusieurs mois de r\u00e9flexion, nous nous sommes lanc\u00e9s dans la cr\u00e9ation d\u2019un site internet e-commerce. Nous avions pour but \u00e0 la fois de proposer \u00e0 nos clients un nouveau mode d\u2019achat, et \u00e9galement de nous ouvrir \u00e0 une nouvelle client\u00e8le. Nous d\u00e9veloppons \u00e9galement notre pr\u00e9sence sur les r\u00e9seaux sociaux : nous sommes d\u00e9sormais pr\u00e9sents sur Facebook et Instagram. Pourquoi avez-vous d\u00e9cid\u00e9 de vous lancer dans les d\u00e9marches de certifications ? Dans l\u2019exploitation familiale, nous avions d\u00e9j\u00e0 mis en place une culture raisonn\u00e9e. Le pas vers la certification HVE s\u2019est donc pr\u00e9sent\u00e9 comme une \u00e9vidence. J\u2019ai repris l\u2019exploitation en novembre 2019, et nous avons obtenu la certification en juillet 2020. Il s\u2019est donc \u00e9coul\u00e9 8 mois, le temps de faire toutes les d\u00e9marches administratives. Dans la continuit\u00e9 de la certification Haute Valeur Environnementale obtenue en 2020, nous avons poursuivi nos d\u00e9marches en faveur de la protection de l\u2019environnement. Depuis juin 2021, notre exploitation est certifi\u00e9e Viticulture Durable en Champagne. Celle-ci nous a permis de franchir une \u00e9tape suppl\u00e9mentaire dans le respect de l\u2019environnement et la mise en valeur de notre terroir. Retour aux articles<\/p>","protected":false},"author":2,"featured_media":1316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exploitation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Portrait de Gwena\u00ebl Mah\u00e9, 5\u00e8me g\u00e9n\u00e9ration de viticulteurs de la famille<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le portrait de Gwena\u00ebl Mah\u00e9, la 5\u00e8me g\u00e9n\u00e9ration de viticulteurs de la famille, \u00e0 la t\u00eate de l&#039;exploitation Champagne G. 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